iPhone 3G pricing announced for Estonia
Posted on 22nd August 2008 in Telecom, iPhone |
As iPhone 3G goes on sale in Estonia on 21st of August, EMT has announced 2 different packages and the prices for the new iPhone. Minimum binding time for both is 24 months.
| Subscription package | Binding time | Monthly fee | iPhone 3G 8 GB | iPhone 3G 16 GB | Mobile data | SMS | Voice (min) |
|---|---|---|---|---|---|---|---|
| i550 | 24 months | 550 EEK | 2 670 EEK | 3 960 EEK | 100 MB | 100 | 100 |
| i890 | 24 months | 890 EEK | 1 490 EEK | 2 780 EEK | 250 MB | 250 | 250 |
EEK is fixed to EUR at the rate of 15,6466 EEK for 1€. Click here for comparison with Swedish packages.
Turns out that the above price range is slightly higher than Swedish as i550 is basically comparable to iMini (500 EEK monthly) and i890 to iMidi (830 EEK monthly). Difference in phone prices is minimal (around 200 EEK in favour of Estonians). Of course, as the only binding time option is 2 years, it’s quite safe to say that iPhone 3G is more costly in Estonia.
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3 Responses
The pricing is so off the radar because they know that Estonians prefer cheapo products and so EMT are going for a niche group of consumers. In these uncertain economic time, only a few estonians will be able to afford the package. This is a strategic move on the part of EMT to enhance their market reputation and aid their business development. This is nothing to do with a commercially lucrative initiative. Even Easyjet - the low cost airline - recently had to suspend their Tallinn-Berlin route for the winter because cheapskate Estonians couldn’t afford the trip ( low cost is high cost in Estonia - LOL) and tourists aren’t keen to make the trip in winter.
Another daft comment I reckon.
My very own average monthly expense for 2008 with M-internet included is 54€ monthly. And I am not much of a spender really.
Estonian Air flies 9.9% more people than in 2007 having 45% share at Tallinn Ülemiste Airport. They also fly to Berlin and added more flights to Stockholm in July (totalling 5 flights a day) and regular flights to Rome in April.
Estonian Air is owned by state (34%) Cresco Ltd (17%) and Scandinavian Airlines (49%) making it a quality carrier.
Prior any further comments I’d suggest doing a little research.
Oh I see. Easyjet thought it would allow Estonian Air to just take its business right? So that you guys can develop? I know you have only emerged recently from the soviet economic system, but capitalism doesn’t quite work that way.
I would love to know about the iPhone uptake figures in Estonia.